The popups are running on Friday afternoons, as that is when the most Happy Meals are sold each week. They will be held over 12 weeks at three different McDonald’s restaurants in the city: Logan Central, Marsden and Beenleigh, spending four weeks in each location.
The program is currently delivered in partnership with the First Five Forever family literacy initiative and community volunteers, and has been positively received with lots of families saying they would love to keep attending.
Logan Together Communications, Marketing & Engagement Leader Lauren Cunningham said the informal program is part of a project exploring the social, emotional and early language development of 0-3-year-old children in the community, and is the result of a positive and energetic collaboration between community volunteers, government and industry partners and local business.
“The group working on this project were really focused and keen to get started and do something alongside developing their longer term project plan. One parent had the idea for popup library sessions to expose kids to books in a fun story time session that created space for casual conversations with parents, and the group really embraced this idea.
“The group working on this project were really focused and keen to get started and do something alongside developing their longer term project plan.
“We haven’t promoted the events and we haven’t approached or invited people – we just set up some comfy cushions, balloons and activities in the McDonald’s function room to make it inviting and welcome people who are already dining there to come in and read a few books.
“It’s been great to see the positive community response and those relationships starting to build,” Lauren said. “We want to really engage the community by offering something of value in places they are already going, so this is a wonderful first step in what we hope to offer as an ongoing long-term social, emotional and early language development initiative.”
For more information on the program, contact Lauren Cunningham at Lauren.Cunningham@griffith.edu.au.